A varied menu
Pretzels, bagels, pizza and more give customers a range of freshly prepared favourites.
Pretzel King is a growing artisan pretzel bakery based in Belgium. Our dedicated franchise partners help bring freshly baked pretzels and more to customers, as part of a concept built around quality, flavour and craftsmanship.

At the heart of Belgium, Pretzel King has grown from a focused bakery into a recognised concept, expanding with committed franchise partners. Joining the family is an opportunity to build a local bakery around products people enjoy and a brand with an established story.
A hands-on bakery concept with a varied menu, high standards and ongoing guidance for partners.
Pretzels, bagels, pizza and more give customers a range of freshly prepared favourites.
Get support with setting up your bakery, learning the concept and running day-to-day operations.
The concept is built on high standards for ingredients and the baking process, with distinctive flavours customers can return for.
Join a growing business and a brand with an existing customer following, in a sector shaped by craft and hospitality.

Pretzel King has expanded in Belgium with dedicated franchise partners. Join a bakery concept grounded in quality, flavour and craftsmanship, and bring its products to your local community.
Pretzel King offers training, guidance when setting up your bakery and ongoing support to help you build and run your franchise.
Experience in food can be helpful, but Pretzel King looks above all for committed, enthusiastic people who share a passion for quality baked goods.
The investment may vary with the bakery’s location and size. Contact our team for information tailored to your plans.
Interested in becoming part of a growing Pretzel King family? Tell us about your plans and our team can share more information.